Press Kit

My first task was to look at different components of advertising that I could use to make people in the community aware of the event that we will be having for Priority Enrollment at The Little Gym of Hagerstown. 

I will be using a Press Kit, also known as a Media kit to release information about the event to media in the area we need the most promotion. My press kit will be made up of some of the most pertinent information about our facility and event. 

It will include:

- A Press Release about our Summer Priority Enrollment

- A Cover Letter or Table of Contents

- Our Companies Class/Camp/Birthday Brochures

- A Fact Sheet about our Facility

- Company Backgrounder

- Staff Bio's

- Member Quote Sheet

- Photo's of Facility and Fun

And will have information about or member benefits, classes, camps, and parent survival nights. 

I also plan to find reporters in the areas of Shepherdstown, Martinsburg, Sharpsburg and other areas to be decided after finishing my market segmentation.