Thus far my job has been this, to not only start the planning process of The Little Gym of Hagerstown's Priority Enrollment Party but to also start looking for ways to advertise the event.
The type of business we have is most successful via word of mouth advertising. Moms want to take their children to a facility that they hear great things about. They want safety, security, cleanliness and responsible and trustworthy instructors helping their child grow skills.
This is why I would like this night to not only be a night of fun and entertainment but also a night for people to meet their teachers, and see the facility at its best and brightest.
Unfortunately we had an accident with the pipes this week and will be replacing the majority of our flooring but that is a great opportunity to spruce the place up and make it look great leading to more enrollments.
I plan to get the word out about the party is by having the members of my team use social networking to advertise to members, friends, and families. We will be advertising the by having each teacher send home a special invitation to the event with students after their classes and birthday parties.
We will have fliers hanging in and outside of our The Little Gym and we will be asking some members to take flier with them and hand them out to friends, families and hang them at their job or small business.
Most of our families come from the Hagerstown City limits and we are interested in bringing people in from other towns. We can do this by advertising outside of Hagerstown in newspapers that offer community event advertising for free such as small business spotlights.
These papers include:
Greencastle, Pennsylvania - Echo Pilot
Martinsburg, West Virginia - The Journal
Middletown, Maryland - The Gazette
Shepherdstown, WV - Observer & Chronicle
Waynsboro, Pennsylvania - Record Herald
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