Looking deeper into the ways that businesses can be helped by the wide world of social media I came to the studies of, Jefferson Graham, of USA TODAY. Graham writes many articles on how social media has become a growing trend in small businesses. I was interested in studying these articles and seeing the way that they could help my business, The Little Gym.
The first article I was interested in was "5 Tips to Make Social-Media Marketing Sing." It was interesting how the tips fit into "The Little Gym - Customer-Centric Way of Life."
Tip 1: Use FACEBOOK to make friends, not customers.
Tip 2: Post Three times a day, no more.
Tip 3: Don't post silliness just to add another item.
Tip 4: Provide incentives, don't be pushy.
Tip 5: Be exciting.
Each of these tips seemed to be things that would be easy for my coworkers to do. In our business we care about the children and are using Facebook as a way of constant contact. We care about our students and not only encourage our "Families" to post photos of their children but videos of their children developing skills and hitting milestones.
I was surprised by the article saying that we should post three times a day, and no more. I would think that three times would be an overwhelming amount but once reading further best posting times are 7 a.m., 5 p.m., and 10 p.m. which are the "peak high-traffic times for Facebook." These times make a lot of sense especially in my business because parents wake up early, get off work around 5, and put their children to bed around 9 so they can have time to relax and spend time on the internet.
Each of the tips seem to be fairly easy to follow and I'm interested in how this can help my team and I effectively use social media.
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