In the book, I Still Want my MTV, there discussion about what a music video portrays to an audience. Chapter five of this story is about the style in the world of these music videos. The chapter expresses that music is not the same as literary expression but it still has meaning in its own way in its own right with its own meaning even if it does not aim to have one.
"Indeed, we can sat that music video rejects traditional narrative, condenses images into stimulating pulses, and rejects prose and writing. However,.... We can also say that music video institutes a new narrative structure, reveals the workings of condensation and speed, teaches us about stimulation and rhythm pulsation, and presents to us a musicality of the world."
The chapter then looks at the audiences roll in this meaning as the receptor of the communication. With many signifiers being sent through everything from video to concerts. Overall looking at how the style of the videos and arts shapes the interpretations places by the audience viewing them.
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