Could video kill the radio star?
With the amount of things the average person has to do in a day how could it?
The idea of the music video is great, waking up for school in my teens I immediately turned to MTV channel 55, and got ready for school jamming out to the hits from all of my favorite rap, hip hop and R&B artists. The videos that I was watching was the perfect way to start everyday and was truly when I first started caring about the music industry. Some videos have a sense of inappropriateness but most of the videos came with fun and exciting interpretations of the music I was listening to. It seems that if anything the videos have been helping the radio star making songs come to life and bringing creative dances and sex appeal to the forefront. The only problem is you have to seek out videos unlike radio which comes to you.
In reality how often can you sit in front of a computer or television searching for the hottest new videos? For me never, the only music videos I see are the most popular ones that my friends show me or the videos that people tag on Facebook. Not because I don't like videos but I don't have time to search for them and MTV doesn't even play music videos the way that they used to. The "Music Television" channel is filled full of so called "reality shows" and competitions between drunken goons and sex obsessed teenagers.
Radio has now and will be a huge way to obtain music. Not only do people listen to the radio everyday at work and in there cars but now even cell phones have applications that stream radio stations. There are applications that stream music videos such as VEVO but watching a video while doing things is much more difficult than just listening and multitasking.
photo © _dorothy_